About Us
Founded in 2024 by two brothers driven by a passion for athletics, Arvelo was built to elevate your sports brand. As athletes, sports fans, and industry voices, we are immersed in your world. And we want to collaborate with you to identify where your brand fits into this landscape, and carve out a space for your voice to be heard.
Adam Breneman
CO-FOUNDER
Adam Breneman is a dynamic media entrepreneur and former All-American athlete with a unwavering passion for building brands and creating impactful content. With over 500,000 followers across social media, he has emerged as a leading voice in sports media. As the co-founder of the venture-backed College Sports Co., Adam has successfully developed content brands at major universities, generating significant NIL revenue and transforming the collegiate sports landscape.
In addition to his entrepreneurial ventures, Adam is a broadcaster for CBS Sports and holds an MBA from the University of Massachusetts. Through Arvelo Media, he leverages his expertise in content creation and brand strategy to empower athletes, companies, and brands to thrive in today’s fast-paced digital world.
Grant Breneman
CO-FOUNDER & CEO
Grant Breneman is a former college athlete with a passion for building impactful businesses. As co-founder of Arvelo Media, he brings a strategic focus to every partnership, amplifying brand stories through tailored social media content strategies. A quarterback at Colgate University, Grant’s love for sports fuels his commitment to the sports business.
Prior to Arvelo, he honed his skills in Mergers and Acquisitions in New York City, gaining invaluable experience in business growth. At Arvelo, Grant oversees operations, ensuring that client strategies are effectively implemented and optimized. His analytical approach enhances decision-making, empowering clients to achieve their goals with confidence.
Briana San Diego
Social Media Strategist
Briana (Bri) is a Social Media Strategy Manager with a passion for storytelling and crafting campaigns that drive engagement, cultivate brand loyalty, and build communities. With a background in photojournalism from Penn State, she leverages her expertise in multimedia storytelling, social media management, and strategic branding to create impactful content.
By blending creativity with strategy, Briana develops initiatives that elevate brand presence and foster meaningful connections with audiences. She works closely with clients to ensure each approach is tailored to meet their unique objectives, working toward amplifying brand visibility and driving growth.
Rob Stefanelli
Social Media Strategist
Rob Stefanelli is a Social Media Strategist with a passion for telling stories that matter. With a background in Graphic Design and a Journalism degree from James Madison University, Rob combines creative vision with a results-driven approach to social media.
Before joining Arvelo Media, Rob worked as a graphic designer in the JMU football recruiting department. He further honed his skills through an internship with the Allstate Sugar Bowl and by working at Super Bowl LIV, gaining a deep understanding of the fast-paced sports world.
Rob crafts tailored social media strategies that amplify brand narratives, drive engagement, and foster community growth. By blending creativity with strategic execution, Rob helps clients stand out in today’s fast-paced digital landscape, ensuring their content not only captures attention but also delivers meaningful impact.